The New Year’s Eve Trail in figures

people visit the New Year’s Eve Trail in a single night

m² of advertising space are available for sponsors

percent would recommend New Year’s Eve Trail to others

day of the year you have the opportunity to advertise

One of the biggest New Year’s Eve celebrations in all of Europe for 30 years now
12 stages and event locations with music, show and entertainment
Up to 750,000 visitors in 12 hours
Over 200 artists fill over 100 hours of entertainment
Stage sizes of up to 120 m²
90% of the visitors would recommend the Vienna New Year’s Eve Trail to their friends and acquaintances

75% of Viennese people have visited the New Year’s Eve Trail at least once over the past years
70 gastronomers cater for the visitors along the path
28% of foreign guests state the New Year’s Eve Trail as the main reason for their visit to Vienna
Around 1,000 m² of advertising space is available
60 scaffolding towers are available for information and advertising facilities

Number of visitors in the past years

The visitor profile

Our offerings

Cooperation with media partners
Commercials shown on video walls during an event
Integration into the main subject of the event
- Programme folders and site plans
- City Lights, information screens and billboards all over Vienna
- Ad placements (e.g. Kronen Zeitung, Kurier, Presse, Österreich, etc.)
- Surfaces on information or lighting towers as well as stage scaffoldings
- Branding of food stands
Appearance as Presenting Partner
Stage and location partner
Deployment of mobile promotion teams
Promoting and sales spaces
Integration into the newly designed website wienersilvesterpfad.at
Involvement and joint endeavours on social media channels
Implementation of sweepstakes
and much more …

Your benefits

Mixed crowd from Vienna, Austria and all over the world
Hundreds of thousands of visual contacts at heavily frequented locations
High advertising acceptance in a unique atmosphere
High exclusivity as a partner for the New Year’s Eve Trail
Individual approaches with almost unlimited possibilities
Positive emotionalising – bringing brands to life
Extensive coverage in the national and international media

Your contact regarding sponsoring

„I’m looking forward to hearing from you.“

Mag. Gerlinde Riedl

Managing Director stadt wien marketing gmbh

Premium partner

We are very pleased that the loyal and long-term partner of stadt wien marketing, Bank Austria, is supporting the New Year’s Eve Trail again this year as a premium partner.

Sponsoring partners

The Austrian Mint is one of the partners again this year and will be positioned on the Graben, where you can buy the popular New Year’s coins that are dedicated to the motto “zest for life” in 2019 – matching the theme of the New Year’s Eve Trail.

One thing there should be no lack of on New Year’s Eve: the clinking of glasses with sparkling wine at midnight. We are very happy to have found such a well-known partner for the Vienna New Year’s Eve Trail with the traditional champagne producer Henkell. Cheers!